What is Midjourney

Midjourney is an independent research lab exploring new mediums of thought and expanding the imaginative powers of the human species.

We are a small self-funded team focused on design, human infrastructure, and AI. We have 11 full-time staff and an incredible set of advisors.

How does Midjourney work?

Midjourney works by inputting a text prompt into a text encoder. This text encoder is trained to map the prompt to a representation space.

Next, a model called the prior maps the text encoding to a corresponding image encoding that captures the semantic information of the prompt contained in the text encoding.

Finally, an image decoder stochastically generates an image which is a visual manifestation of this semantic information. In other words, Midjourney takes a text prompt and uses it to generate an image.

The text prompt is first encoded into a representation space. Then, the semantic information from the text prompt is captured in an image encoding. Finally, the image is decoded from the encoding and generated.

Midjourney Models

The newest Midjourney model just came out in November 2022 and is the Midjourney V4 model.

This model sets out to improve features like:

– Vastly more knowledge (of creatures, places, and more)

– Much better at getting small details right (in all situations)

– Handles more complex prompting (with multiple levels of detail)

– Better with multi-object / multi-character scenes

– Supports advanced functionality like image prompting and multi-prompts

– Supports –chaos arg (set it from 0 to 100) to control the variety of image grids

Is Midjourney free?

Yes, Midjourney AI has a free tier that allows users to generate 25 images.

After that, users must subscribe to one of two paid plans in order to continue using the service. The basic membership plan costs $10 per month, while the standard membership plan costs $30 per month. The two plans differ in terms of the number of images that can be generated, as well as the quality of the images.

How do you use the MidJourney?

1. You need a Discord account to use Midjourney.

In order to use Midjourney, you will need to create a Discord account. Once you have done so, you

can join the Discord server and head over to the Midjourney bot. From there, you can select one of the #newbies channels and begin using the bot.

2. Join a Discord server that is using the Midjourney Bot.

In order to use the Midjourney Bot, you will need to join a Discord server that is already using the bot. You can do this by following a link to the server, or by being invited to the server by someone who is already a member. Once you are in the server, you will need to head over to the channel that is designated for using the bot. This is usually labeled as a #newbies channel.

3. Use a Discord Slash Command in the designated channel to start using the bot.

In order to start using the Midjourney Bot, you will need to use a Discord Slash Command in the designated channel. To do this, simply type /imagine into the channel and a prompt will appear. From there, you can add whatever you want the bot to generate.

4. Upscale the image or create variations.

Once the image has been generated, you will have the option to upscale the image or create variations. Upscaling the image will generate a larger, 1024×1024 pixel version of the image, along with additional details. Creating variations will generate four new images that are similar in style and composition to the original.

5. Save the image or send the results to your Discord DMs.

Once you are satisfied with the image, you can click on it to open it to full size and then save it

to your computer by right-clicking and choosing Save Image. If you are on mobile, you can tap the image and then tap the download icon in the top right corner.

Can you sell your Midjourney art online?

Yes, if you are a paying member, you own all of the assets that you create. This means that you can sell your Midjourney art online.


The impacts of digital AI and Midjourney are undeniable in the world of Marketing and Graphic Design. While these innovations offer many advantages in terms of efficiency and creativity, it is important to have a balance between technology and humanity. As we move towards an increasingly digital future, it is essential to remember that the emotional connections we form with our customers is what truly drive success.



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